Designing for a greater cause

Alongside Ryan Putnam, I worked on the logo and brand guidelines for Human Utility, a non-profit organization that provides help to families and makes sure they always have running water at home. We collaborated with the founder, Tiffani Bell, to create a logo that could stand for the work that Human Utility does as well as future projects that may be launched under the HU umbrella. The logo needed to be bold and allude to people-focused work while maintaining a certain neutrality that could stand to represent varied communities and causes.