Asana for Marketers & Creatives
Forms, integrations, templates... what more could a marketer need? Asana’s new suite of features just made tracking campaigns much simpler.
From vision to execution
Design, Art Direction, Illustration
The Brief.
Craft a narrative around Asana’s new suite of features that addresses the needs of marketing & creative teams. Give this campaign a distinct style and voice that sets it apart from the core brand and hints at the creative process.
The Solution.
Address the CMO directly and speak to their pains. Use the messaging to hint at marketing aspirations and create a sense of urgency. Combine customer imagery with an elevated illustration style to create an editorial feel in the work.
Addressing the CMO directly
As part of the campaign, we created a 1 minute video showcasing the new features. Because a marketing audience includes many story-tellers, we made sure to invoke emotion to show the power of Asana.
Shoutouts
It takes a team
The Team:
@Matt Riley - Video
@Greg Elzerman - Animations
@Zach Miller - Design
@Greg Lilley - Proofing Feature
@Micah Fenner - Forms Feature
@Devin Jacoviello - Landing Page